A Small Change. A Big Difference.

If you’ve been part of the Active Away community for a while, you’ll know we’re big believers in improving the details.

The on-court details.
The hotel details.
The coaching details.
And now… the inbox details too.

Recently, we made the move from Keap to Moosend as our email platform.
Now, don’t worry - this blog isn’t about tech specs or complicated systems. It’s about something much simpler:

How we communicate with you.

Why We Made the Change

Active Away has grown.

More holidays.
More events.
More players joining us for the first time.
More of you coming back year after year (which we never take for granted).

With that growth comes responsibility. If we’re asking you to trust us with your tennis holiday, your weekends, or your precious annual leave, then the experience should feel smooth from the very first email.

We realised that to keep improving your experience, we needed a platform that allowed us to:

• Communicate more clearly
• Share the right information at the right time
• Make booking journeys feel simpler
• Personalise things a little better
• And respond more efficiently when you need us

In short - we wanted our communication to feel as good as our coaching sessions.

What This Means for You

Honestly? Nothing complicated.

You’ll still hear from us about:

• Upcoming holidays
• Community updates
• Coaching insights
• Early access opportunities
• And the occasional behind-the-scenes story

But what you should notice is:

• Emails that feel cleaner and easier to read
• Information that’s more relevant to you
• A smoother journey when you enquire or book
• And a more joined-up experience overall

No jargon. No overload. Just clearer communication.

Always Evolving

One thing about Active Away - we don’t stand still.

Whether it’s refining our coaching programmes, building partnerships, expanding into school tours, or improving how we stay in touch with you… we’re always asking:

“How can we make this better?”

Switching platforms might seem like a small thing.
But small improvements, consistently made, are what build great experiences.
And ultimately, that’s what we care about.

Email Platform Upgrade: Keap -> Moosend

Keap:

Moosend:

In summary

Switching from Keap to Moosend is about one simple thing: improving how we communicate with you.

Behind the scenes, this move gives us more flexibility, better automation, and the ability to send emails that are more relevant, timely, and tailored to the Active Away community. For you, that means clearer updates, smoother onboarding, and a better overall experience.

You don’t need to do anything differently - but if you notice our emails looking sharper or arriving at just the right time, now you know why.

As Active Away continues to grow, we’re committed to making smart decisions that support the community long term. This upgrade is one of those steps.

Thanks for being part of the journey - and as always, if you ever have feedback, just reply to an email. We read every message.

See you on court (and in your inbox) 🎾!