Jamie Murray x Active Away: The Next Chapter
We are very pleased to share that Jamie Murray will continue his partnership with Active Away across 2027 and 2028.
For us, this is an important moment.
Jamie has already had a real influence on how we deliver tennis at Active Away. When the partnership began, the aim was clear: take Jamieās doubles knowledge and use it to create a programme that helps club players understand the game properly.
Not just hit more balls.
Not just run through another set of drills.
Actually understand doubles.
Where to stand. When to move. When to hold your position. When to intercept. When to leave the ball because, despite every instinct in your body, it is not actually yours.
That is what makes doubles such a brilliant game. It is tactical, social, fast, frustrating and occasionally responsible for some fairly tense conversations between partners who were getting on perfectly well 10 minutes earlier.
So to have Jamie involved in the next stage of our journey is something we are genuinely proud of.
Why Jamie Murray?
Jamieās tennis CV needs very little introduction.
He is a 7-time Grand Slam champion, former doubles world number one, Davis Cup winner and one of Britainās most successful doubles players.
But the reason this partnership works is not only because of what Jamie has won.
It works because Jamie understands doubles at the highest level, and he understands the areas where club players can make real progress.
Most of our guests are adult club-level doubles players. They play team tennis, box leagues, social fours, club championships, mixed doubles and those Sunday morning matches that start friendly and somehow become a full psychological examination.
They are not looking for coaching built around professional singles patterns. They want ideas they can use straight away. They want to know why they keep getting passed down the line, why their return games feel under pressure, why they are moving at the wrong time, and how to become the sort of partner people actually want to play with again.
That is where Jamieās input makes such a difference.
His career has been built on doubles intelligence: movement, positioning, anticipation, serve patterns, returns, net play, communication and decision-making under pressure.
Those are exactly the areas where many club players can improve quickly.
You might not suddenly serve like Jamie Murray after one Active Away clinic. If that changes, we will be delighted, surprised and probably asking for video evidence.
But you can start to read the court better. You can make better decisions. You can understand where the gaps are, where the pressure is coming from, and what your job is in each part of the point.
That is the heart of the Jamie Murray Tennis Programme.
The Active Away Tennis Programme by Jamie Murray
The Active Away Tennis Programme by Jamie Murray has become a key part of how we coach across our holidays and clinics.
It is designed for adult players who want to become more skilled, more confident and more tactically aware in doubles.
The aim is not to overcomplicate the game. Doubles can already feel busy enough without adding 47 different rules to your head before every point.
The aim is to give you simple, practical ideas that make sense on court.
For example:
- How to position yourself better as a pair
- When to poach and when to hold your position
- How to make your return games more effective
- How to use the serve to set up the next shot
- How to become more active at the net without becoming a liability
- How to build points rather than hoping your opponents miss
- How to communicate clearly with your partner
- How to recognise patterns before the ball has already gone past you
That last part matters.
At club level, a lot of doubles is not won by the pair who hit the hardest. It is often won by the pair who understand what they are trying to do.
They cover the right space. They make their opponents play from uncomfortable positions. They keep pressure on without doing anything reckless. They play the sensible ball at the right time, which is deeply annoying when you are on the other side of the net.
Jamieās experience helps us teach those ideas in a way that feels sharp, relevant and useful for everyday players.
Why doubles needs proper coaching
Many adult players spend years playing doubles without anyone really explaining the game to them.
They are told to āget to the netā, āmove your feetā or ābe more positiveā.
All fair points.
Not always enough.
Where should you move?
When should you move?
What are you trying to cover?
What are you trying to make your opponent do?
What does your partner need from you?
What happens if the return goes cross-court?
What happens if it goes line?
What happens if you charge across the middle and your partner looks at you like you have betrayed them personally?
Good doubles coaching should answer those questions. It should give you a clearer picture of the court, so your decisions feel less random.
That is why the Jamie Murray programme works so well within Active Away. It gives structure to the coaching and helps players understand not just what to do, but why they are doing it.
Once that clicks, the game becomes more enjoyable.
You stop guessing quite so much. You stop blaming every lost point on your forehand, your shoes or the sun. You begin to see patterns earlier. You start to recognise when to apply pressure, when to stay patient and when to let your partner take the ball because, for once, they are actually in the better position.
That is a big step for any doubles player.
What is coming in 2027 and 2028?
The next stage of the partnership will see Jamie continue to be involved across the Active Away programme in several ways.
We are planning more Jamie Murray clinic activity, more content, more programme development and a Jamie Murray tennis holiday experience each year.
That means more opportunities for guests to experience the programme in different formats, from focused UK clinic days to week-long tennis holidays abroad.
Our Adult UK Tennis Clinics have become a really important part of what we do. They are focused, energetic and designed for players who want a proper day of improvement without needing to travel abroad.
The next phase with Jamie gives us the chance to keep raising the standard of those clinic days, while also building more exciting experiences into our Adult Tennis Holidays.
It also gives us time to keep developing the programme properly.
That matters. Great coaching is never finished. The best programmes keep improving, based on player feedback, coach delivery and what actually helps guests make progress on court.
Jamieās continued involvement helps us keep asking the right questions:
- Is this simple enough to use in a match?
- Does it help club players make better decisions?
- Can players take this back to their own club?
- Does it improve their doubles, not just their ball striking?
- Does it make the session enjoyable as well as useful?
Those questions sit right at the centre of how we want Active Away tennis to feel.
Clinics that actually help your doubles
One of the things we like most about our clinics is how practical they are.
A clinic day should give you more than a good hit. It should give you something to take away.
That might be a better understanding of your starting position. It might be a clearer serve plan. It might be the confidence to poach at the right time, rather than waiting until the point is basically over. It might simply be realising that you do not have to hit a ridiculous winner to win more points.
Sometimes the best shot in doubles is the boring one.
Infuriating, but true.
The Jamie Murray programme gives our clinic days a clear structure. Players work through themes that connect, rather than a random collection of exercises. The coaching is designed to help you see the link between the drill, the decision and the match situation.
That is where improvement becomes more meaningful.
You are not just being fed balls. You are learning how to play the point.
You are not just being told to move. You are learning where your movement fits with your partner.
You are not just being asked to volley. You are learning what your volley is trying to achieve.
That level of clarity makes a huge difference, especially for adult players who want coaching that respects their time and gives them practical value.
Jamie Murray tennis holidays
The part we are especially excited about is bringing Jamie into the holiday environment.
A tennis clinic is a brilliant format, but a tennis holiday gives you more time.
More time to learn.
More time to play.
More time to ask questions.
More time to try something in a session, test it in matchplay, talk about it afterwards and then have another go the next day.
That repetition is powerful.
On a week-long Active Away holiday, the learning has room to settle. You can build your understanding day by day. You can work through different doubles situations, play with different partners and see how the same principles apply in real points.
Our holidays have always been about more than the coaching sessions, although the tennis has to be excellent.
The full week matters.
The hosting matters.
The group matters.
The dinners matter.
The post-tennis conversations matter.
The WhatsApp chat definitely matters, although it does occasionally need to calm down.
Having Jamie involved in a week-long Active Away holiday brings something special to that experience. Guests will get the structure, coaching and hosting they expect from Active Away, with the added opportunity to learn from one of the best doubles minds in the game.
That is a strong combination.
More than a name on a programme
For us, the important thing is that this partnership is not just a logo exercise.
Jamie is not simply a name attached to a page.
His experience influences the way we think about coaching. It pushes us to keep improving the programme, sharpening the content and making sessions more useful for guests.
That matters because our guests know the difference.
They know when a session has been properly thought through.
They know when the coaching links to their actual matches.
They know when they are learning something that will help them back at their club.
They also know when something is just marketing.
This is not that.
This is about building a better tennis product with someone who has spent a career understanding doubles at the highest level.
It is about helping club players enjoy the game more because they understand it more.
It is about giving our coaches a clear, intelligent framework to deliver.
And it is about making every Active Away tennis experience feel more useful, more purposeful and more enjoyable.
Why this matters for Active Away
Since 2006, Active Away has focused on creating high-quality racket sports experiences for adults.
We are not trying to be the biggest for the sake of it. We are trying to do things properly.
That means great destinations, strong coaching, thoughtful hosting and a programme that guests believe in.
Working with Jamie helps us keep moving that forward.
It gives our tennis programme a clear doubles identity. It helps us support the kind of player we know so well: the adult club player who loves the game, wants to improve, enjoys good company and values coaching that actually makes sense.
That player is at the centre of everything we do.
If you have been on an Active Away holiday or clinic before, you will know the feeling we are trying to create. Serious about the tennis, relaxed in the delivery, friendly in the group and useful when you get back on court at home.
The Jamie Murray partnership fits that perfectly.
What this means for guests
For guests, the next chapter means more chances to experience Jamieās doubles thinking through Active Away.
It means more clinic activity built around clear tactical themes.
It means more content designed to help you understand the game.
It means more programme development behind the scenes, so the coaching keeps improving.
And it means a Jamie Murray tennis holiday experience each year across 2027 and 2028.
Most importantly, it means we can keep helping players make practical improvements that show up in real doubles matches.
Not theoretical tennis.
Not complicated tennis.
Useful tennis.
The kind that helps you hold serve more often, return with more purpose, move better with your partner and stop giving opponents quite so many easy gaps to aim at.
That is what we want this partnership to deliver.
The next chapter
We are excited about what comes next.
Jamie has already helped shape an Active Away programme that gives adult players a clearer way to understand doubles. Across 2027 and 2028, we will keep building on that work with more clinics, more holiday experiences, more content and continued programme development.
If you love doubles and want to improve the way you play it, this next chapter is for you.
Whether you join us for a UK clinic day or a full tennis holiday abroad, the aim is the same: to help you leave court with a better understanding of the game and a few ideas you can use the very next time you play.
And if that also helps reduce the number of āwhose ball was that?ā conversations with your partner, we will consider that a very worthwhile bonus.